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YM&U Music win MMF Team Achievement Award for their Mental Health Initiative designed by Sam Parker

Bicep and This Is Music to be honoured with Innovation Award at 2021 Artist & Manager Awards by Andre Paine November 9th 2021



Joining Bicep and This Is Music as 2021 winners are the 20-strong team at YMU Music, who will receive the Team Achievement Award. It is in recognition both of the continued successes of their artist roster - including Take That, Clean Bandit, Years & Years, Friendly Fires, Hannah Wants, Jesy Nelson, Danny Howard, James Arthur, Kurupt FM, Lucy McWilliams and Navos - and the leadership displayed by the company in areas including mental health provision and the championing of LGBTQ+ rights.

YMU-related successes in 2021 included Olly Alexander’s leading role in NTA-winning Channel 4 series It’s A Sin, which led to a performance of the classic Pet Shop Boys’ title track with Elton John at the BRIT Awards. Other achievements include Kurupt FM’s transition to cinema via the big screen mockumentary People Just Do Nothing: Big In Japan and the launch of Gary Barlow Wines.


The MMF and FAC drew particular attention to YMU’s range of inclusion initiatives including specific manifestos for BIPOC, LGBTQ+ and disabled colleagues, and a mental health and wellbeing initiative for its clients and staff.


Developed with Music Support co-founder Samantha Parker, the service offers assessment sessions for YMU-signed artists, referring them to professional support where appropriate, as well as a monthly wellbeing drop-in facility and a therapeutic support group for employees of the company. YMU’s Martha Kinn and Chrystal Lecointe also provided input and support for the MMF’s own updated Music Managers Guide To Mental Health.


Jayne Stynes, GM, MMF: "In light of the challenges we've all faced these past 18 months, the 2021 Team Achievement Award feels especially poignant. For that reason, I'm delighted that we can recognise the truly groundbreaking work of YMU, especially the leadership role they've taken in founding their mental health initiative. Music management involves much more than simply looking after an artist's day-to-day commercial business, and it's absolutely vital that the long-term mental wellbeing of clients and staff is valued and prioritised.


The Team Achievement Award reminds us that within the music 'industry', there must also be 'community', allowing us to build a music business that is more inclusive, equitable and sustainable. The YMU Music team have set down a fantastic blueprint for the future and we are proud to celebrate their work."

Hosted in association with SoundCloud, the Artist & Manager Awards takes place at London’s Bloomsbury Big Top on Thursday, November 18 and will be hosted by Capital FM’s Roman Kemp.

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